Southland has an estimated resident population of 93,200 (2006 Census) and the region's strengths lie in our natural resources, climate, topography, soils and skilled and dedicated people.
Agriculture, horticulture, forestry, fishing, light engineering, aluminium smelting and tourism are driving forces of the Southland economy, with niche opportunities available for downstream processing.
The Business in Southland section highlights the variety of activity and support available for new and exisiting businesses in the region.