Businesses that believe in the growth and prosperity of the region join with Southland Spirit of a Nation to provide funds and support for the promotion of Southland. These businesses identify with the Southland values of community spirit, hard work, teamwork, innovation and reliability. They support the region they are proud to call home.
In return there are many benefits for a local business from association with the regional brand:
- To support and be associated with Southland Spirit of a Nation activities
- Express pride in Southland through the business
- Engender pride and community values in workplace
- Build customer loyalty by positioning the company as local, proud of Southland, connected and contributing to the community and being seen to contribute
- Sponsor functions discussing current local economy, pending investment and market trends
- Networking opportunities with fellow sponsors
- Positive PR for individual companies