(Photograph by Corrina Housham)
What is Southland, Spirit of a Nation?
The regional brand for Southland, promoting our unique identity, sense of pride, values, events and outstanding performance. It is used by the community, schools, promotional agencies, Venture Southland and supporting businesses.
Objective
To encourage pride in our identity leading to belief, passion, performance, community spirit and promotion.
Activities
Inspirational talks to primary schools and community groups, primary school leadership program, weekly media story to encourage positivity, support for Southland events (e.g. Stags, Christmas parades), branded merchandise, support for ambassadors/groups promoting Southland at conferences and tournaments, a business programme for sponsors including an advertising campaign to promote members as loyal Southland companies.
Southland Spirit
“Catch this timeless spirit in the dramatic coast as it plays out the conflict of earth and sea, the waves relentlessly pounding the windswept ramparts of the land. Catch this spirit in the gentle rolling hills, in the corner of a Southlander’s smile, the timeless gaze of the tuatara, the hand within the hand of hospitality. Feel the spirit in southern eyes full of the depth of the past, reflecting the richness of the natural beauty, the warmth of spirited empathy, the spark of the future – this is Southland Spirit of a Nation.”
Contact
Gerry Forde, Southland Spirit of a Nation brand co-ordinator
DD: 03 2111 421, cell: 021 516 393