DESTINATION MARKETING

"Venture Southland’s approach to marketing Southland involves highlighting the strengths of the region to various markets.  We aim to attract people to Southland through promoting events, attractions, business opportunities and the region's lifestyle benefits".

Meryl Jupp - Tourism Marketing Manager

The marketing of Southland as a region in which to live, work, play, learn and visit is an integral part of Venture Southland’s activity. Communicating the positive aspects of the region to a variety of audiences, both within and outside of Southland, is one of the key elements in ensuring long term prosperity.

External perceptions have a significant influence on those considering coming to the region, whether it be a visitor, an overseas migrant family, a student, a business investor or an event attendee.