The Land
Southland is the southernmost region of New Zealand and straddles the 46th Parallel (46° South). Stewart Island lies at 47° South.
- Land area: 3,035,577 ha (12.0% of New Zealand land area)
- 60% of the land area is taken up with National Parks and conservation lands
- 23% is intensively farmed
- The balance is steeper hill country used for extensive pastoral farming or forestry
- Agricultre, particularly pastoral sheep and dairy production, is the mainstay of the region's economy

The Climate
- Cool temperate climate with temperature regime similar to western parts of the UK
- Mean daily temperature ranges from 14°C in January (summer) to 5°C in July (winter).
- The average daily maximum temperature ranges from 18.6°C in January (summer) to 9.5°C in July (winter).
- There can be around 80 days of ground frost in the winter months
- 1000mm of rainfall is fairly evenly spread throughout the year
- Predominantly westerly winds with wind speed averaging 15-20km/hr
- 1600 hours of sunshine are reported annually
- In the alpine areas and in Fiordland the climate is more extreme
The People
- Population 90,000 (2.3% of the New Zealand population)
- Invercargill 50,000
- Southland District 28,000
- Gore District 12,000
- Below average population density (2.6 people per square kilometre compared to 15.0 people nationally)
- Median age of 38.2 years
- 11.9% identify with the Maori ethnic group, compared to 14.6% nationally